Study: More CEOs say good works boost recruiting - Memphis Business Journal:

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This marks a shift in corporatw philanthropy since the Roundtable released itsin 2000, which noted that corporate responsibility was beginning to evolvs from community impact to bottom line The most recent report shows that the evolution, has taken place. Boston strugglesa to maintain its college grads as they move into the and the Round Table repor underscores that philanthropy is a factor making some local companiese more attractive toyounger workers.
The Roundtable issuexd the report in collaboration with the Universit y of Massachusetts Boston Emerging Leaders A team from the Emergintg Leaders Program started working on the repor tlast summer, interviewing 20 Massachusetts companies about their corporate social responsibility activities -- predominantly large companeds and representing a cross-section of industries. “Historicall y CEOs would engage in philanthropy because it was the right thingto do. They wantesd to be good corporate said J.D. Chesloff, deputy director of the MassachusettsBusinessa Roundtable. “Now there’s a good business case to incorporating it into theirbusiness plan.
There’x a bottom line impact to it, in additiohn to being good for all the othercommunity reasons.” Based on the findings from the 20 companies included in the research, the report suggestds five ways companies can buil a culture of social • Create a clear link to the company’ws mission and secure endorsement at the executive level. • Engage employees at all levelsas decision-makerzs in relation to corporated social responsibility targets and activities. Leverage employees’ skills to make positivw contributions tothe community.
• Providw opportunities for employees to developnew “A lot of it is around a company beingy authentic about wanting to do somethinfg in the community and listening to what the employees are interested in doingf and connecting it to the values of the said Ellen Remmer, CEO of The , a nonprofit that promotexs strategic philanthropy and advises donors.