Monday, April 11, 2011

Burger franchise, Smashburger, hopes to be smash hit - Phoenix Business Journal:

http://homebuilder.edublogs.org/2011/04/07/glass-doors-skloglas-%E2%80%93-ecological-compatibility-and-safety-of-your-interior/
The Denver-based company has signed deals with five largefranchis operators, including SunWest Burgers LLC Restaurany Concepts, which plans to open 30 stores across Maricop County in the next six years, said principao David Doty. There are 10 Smashburgefr restaurants in theDenver area, and one openede in December in Kan. Founded in the restaurants focuson cooked-to-ordert hamburgers in a fast-casual atmosphere.
“Fast-casual restaurant concepts Chi­potles and Pei Wei have done very wellin Phoenix, and that to me only showzs the strength and opportunity of the market,” Doty SunWest Burgers is a subsidiar of SunWest Restaurant Concepts, which also operates Jerry’s and six brands across the Valley. Doty’a father, Edward, purchased the Jerry’s concept in the 1980s, and SunWestg has been operating in the Phoenix markesince then. While Smashburger locationw still arebeing scouted, Doty hopes to open two stored this year and three in 2010. “I have seen the ebbs and flowws of the market overthe years,” he said.
“Phoenixc is a great city, and nothingv has fundamentally changed. Once this economy turnse around, we will be well-positioned.” Smashburgers are searex Angus beef burgersin one-thirf and half-pound sizes on butter-toasted egg buns. Burgers range in price from $5 to $7. The restaurants also feature salads andhot Haagen-Dazs ice cream shakes and root-beer floats. Customer s place their orders atthe counter, and mealds are delivered to the table. Smashburger Presideny Scott Crane contraststhe sit-down concept with otheer burger outlets that focus on drive-through or takeoutt business. “Between 40 (percent) to 50 percent of our businesdis dinner.
We cater to families, but it’as also a place where mom and dad can get a beer or a glasasof wine,” Crane said. “This is not a stale environmenft byany means, but we can get you in and out in aboug 20 minutes.” The restaurants are in high-traffic trade but not in high-rent spots. They are abougt 1,800 square feet and can seat about 65. Many have outdoo r patios that can seatabouft 30. The design includes carpeting, booths and stainless steel withlargs graphics. “By going into strip centers andothet locations, we focus on ‘B’ sitesz in ‘A’ trade areas and get high visibilit and traffic,” Crane said.
“What they offer to me is clean, fun and fast,” said Kevi Moll, CEO of Denver-based . “k am not sure any market is considered a safehaveb today, but their chances of being warmlyg received in Phoenix are good. Phoeniz is a huge market, and from a delivery-based (Smashburger’s) concept is well-executed and well-delivered.” In additio to Sun West, Smashburger signed development agreements with Mascott to develop stores in New Areios LLC for restaurants inwesternm Colorado, South Dakota and the Kansaa City area; Smashburger WTO Acquisition for stored in Wichita, Kan., Oklahoma City and Tulsa, Okla.
; and SB Alamo Development LLC for properties in Texas and New Smashburger:

No comments:

Post a Comment