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The sponsorship involvement by the MilleBrewing Co./Coors Brewing Co. joinr venture also includes a donationof $75,000 for scholarshipxs to the National Puerto Rican Day Parade and Diversity Foundatiobn Scholarship Funds. The fundx enable students to complete their high schookleducation and/or continue their studies at an institution of highee learning. More than 500 studentd from 25 states have benefite d from the program sincw its inceptionin 1997. which claims Coors Light is the best-sellin beer in Puerto Rico and NewYork City, said the annuakl Puerto Rican Day parade in Manhattan attracts thres million spectators.
In Chicago, a week-lontg festival includes a parade that attracts making it the largest Hispanic event in the Financial terms of the Coors Light sponsorshiop werenot disclosed.
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